Vision

We will always be a proud member of our footwear industry by attaining sustainable growth as a logical consequence of happy employees serving happy customers in a GREEN & happy environment.

Mission

  1. We will ensure an ethical workplace for all in a safe & friendly environment.
  2. We will ensure quality products in reasonable prices.
  3. We are the pioneer in introducing & sustaining “GREEN concept” in the footwaear industry.
    Our goal is to ensure an ethical, safe & friendly working environment for our team & to go beyond the legal requirements by developing a status quo that will encourage “everyone” to take part in improving the environment for the benefit of “everyone”. We have already achieved LEED’s GOLD certificate which makes us the first organization in the Footwear Industry in Bangladesh . Our team understand that slogans like “Go Green”, “Reduce-Reuse-Recycle”, “ECO Friendliness”, “Green isn’t a color, it’s a way of life” is for the benefit of the environment and for the benefit of our own developments as well. A skilled worker is now giving better service to the organization by ensuring quality product, optimizing best usage of the raw materials by creating less waste for which the organization & the environment both are mutually benefitted as it is a holistic approach. By properly serving the organization and by implementing the environmental policies we are serving ourselves as we are a part of the organization & the environment. Considering the entire footwear industry, our efforts might appear as a very small step but we believe it is a step in the right direction. We believe we should be the change that we wish to see in others and our footprint in green concept is now showing a path for the others in the industry.